How Much Does a Professional Rebrand Cost?

How Much Does a Professional Rebrand Cost? A professional rebrand can cost anywhere from a few hundred dollars to tens of thousands of dollars. But in my experience, price is rarely the first question businesses should ask. The better question is: What problem are you trying to solve? I’ve seen businesses invest heavily in new […]

Can logo design be capitalized?

Can logo design be capitalized? “Can logo design be capitalized?” is a question that pops up for many businesses, especially when tax season rolls around. If you’re running a business or starting a new one, understanding whether you can capitalize costs like logo design could save you some serious cash—or at least make your accounting […]

Questions to ask when building a brand

Questions to ask when building a brand “86% of consumers say authenticity is key when deciding what brands they like and support.” If that stat made you pause, you’re on the right track because building a brand is about more than just a logo or a snappy tagline. It’s about creating something real, something that […]

Brand Strategy 101 for Solopreneurs: How to Stand Out in a Noisy World

Brand Strategy 101 for Solopreneurs: How to Stand Out in a Noisy World So, you’ve taken the leap into the wild world of business, going as a solopreneur or running a small operation. You’ve got the hustle, you’ve got the vision—or at least you think you do—but how do you make sure your brand isn’t […]